No hoardings in parks after thousands back campaign

March 23 2018
No hoardings in parks after thousands back campaign

No hoardings in parks after thousands back campaign; now Adblock turns debate on corporate billboards in Bedminster

Mock-up of a MacDonald's advert on College Green, Bristol

Top illustration by Rosa Ter Kuile

Above: Big hoardings like those in this mock-up image of College Green will not happen – but what kind of advertising will be allowed in our parks?

THE COUNCIL has announced it will not allow large advertisements in parks after being confronted with a wave of opposition to the idea.

But deputy mayor Asher Craig did not rule out some unspecified smaller adverts being paid for by companies in Bristol’s parks and open spaces.

Ahead of a debate at the full council meeting on March 20, community group Adblock released a mock-up picture of how advertising hoardings might look on College Green.

The council now appears to have ruled out big hoardings like this – but it’s unclear what kind of advertising might be allowed in order to plug some of the £2.9 million gap in its parks budget.

Adblock forced the debate on the issue at the full council meeting by gathering more than 4,000 signatures on a petition.

One of the group’s spokespeople is Nicola Round, who lives in Bedminster. She is keen to widen the debate to the impact of corporate outdoor advertising on the streets of Greater Bedminster.

Nicola asked  whether “these public spaces could be used in a way that better serves our community. 

“One concern is that the type of advertising we see on billboards – usually for large corporations selling us junk food, cars, supermarkets or foreign holidays – undermines the message to shop locally, as well as compounding existing problems like child obesity and pollution.”

“Many people feel that there is too much advertising in public spaces already, and are concerned about the impact on the environment, local economy and public health, among other problems. For example, a new report has shown that young people who regularly see junk food advertisements, including those on billboards, are more likely to be obese,” said Nicola.

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